WooCommerce is a rational starting point. It rides on WordPress, the plugin ecosystem is enormous, and teams can launch quickly. The platform can scale further than many assume, but past a certain threshold the operating model changes.
Read MoreIt starts as a small annoyance. A category page feels a bit heavier than it used to. Search results take a second longer. The admin dashboard stutters when your team updates stock or processes orders. Then you run a promotion, traffic spikes, and suddenly customers report the worst possible symptom.
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